Google is an example of a company that has quickly emerged as a
market leader in “information” access, distribution and online
advertising. Have you ever wondered how Google can afford to build,
staff and operate
Best of Breed data centers that enable near immediate
access to a world of information, with an “intuitive” capability
that adapts to the search interests of a user? Here is your
opportunity to answer these question, and more.
Read the Google business case in the text, and watch the
Google video:
http://www.viddler.com/embed/bf7fc9fa. Provide
comprehensive responses to the following questions:
• Research “Google” using Google, and describe the first two
(non-Google, non-Wiki, non Facebook) “website hits” that appear.
How did these two “hits” make it to the “first displayed” positions
in a Google search?
• Explain Google’s
AdWord and
AdSense services and describe how each benefits a
firm considering online advertising with Google. What are the
differences in the two services?
• Do you think that Google is financially successful in their
online advertising business model? Explain why or why not.
• What other areas of growth are likely to be pursued by
Google in the future?
“Great is our Lord and mighty in power; his understanding has
no limit” (Psalm 147:5 NIV). Describe the vastness of God’s wisdom,
knowledge, and power in consideration of the power of humans’
marvels such as Google.
350 minimum word count. APA format w/references!
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