It is important to remember that this is not a report. Iâ€m not
looking to see if you read the case or not. You need to take the
key issues and think about them within the context of whatâ€s given
in the case. The key here is to think about what you would do if
you were in this situation. I am looking for your thoughtsâ€”with
justification. Integrate and synthesize theory and terminology from
class and the readings into your case analysis. This is key to
producing a superior analysis.
How to Prepare the Written Case StudiesUse the following instructions for each part to structure your analysis.
Part I. Identify the Key Issues in an Executive SummaryIn this section you should read the case and ask yourself, â€œWhatâ€s happening here right now?â€ What are the issues that the firm faces within the context of the case? In many cases there are issues that involve more than one business function. For example, are there marketing issues, management issues, organizational issues, competitive issues, financial issues, etc.? Your executive summary should briefly identify the key issue(s) at hand and describe how you will come up with your solution. Briefly, but specifically, mention your key strategies at the end of this section. This section should be one page maximumâ€”preferably half a page. It might help to write this as your last section.
For Parts II and beyond, remember: You are not writing a â€œreport.â€ You are writing an analysis. You should take the information in the case, think about it, and then report your thoughts. You should be comfortable saying â€œI thinkâ€¦.â€ and be comfortable making bold statements. Think of yourself as a consultant hired by the firm to give them strategic advice. They already know what itâ€s in the caseâ€”they want your take on the situation. The use of outside information may be appropriate to support your claims, thoughts, and ideas.
Part II. Identify Internal StrengthsWhat is the firm doing well internally? Why is it doing these things well? And, more importantly, how do the strengths of the firm tie to marketing theory and concepts? What lead to the success of the firm in the past (or present)? What strengths of the firm will lead to future value?
Part III. Identify Internal WeaknessesWhat is the firm doing poorly internally? Why is it doing these things poorly? What lead to these poor tactics? How do the weaknesses contradict â€œgoodâ€ marketing theory and concepts?
Part IV. Identify External OpportunitiesWhat is going on the firmâ€s external environment that the firm can use to its advantage? For example, if you are analyzing a case on McDonaldâ€s, an external opportunity might be the fact that the Atkins Diet has run its course and people are eating carbs again. These are not strategies hereâ€”those will come later (Part VII). In this section, focus on the external variables the firm can take advantage of.
Part V. Identify External ThreatsWhat is going on in the firmâ€s external environment that the firm needs to defend against? Analyze competitorsâ€”competition is certainly one external threat. Maybe government regulation is another. Possibly the taste of the target market is another. For example, if you are analyzing a case on Amtrak, one major threat is the growth of Southwest airlines and cheap, national air travel.
Part VI. Other Issues / MetricsWhat other issues are going on in the case? How does the firmâ€s financial situation look? If financial data is given, what are the trends you see? Does anything you see â€œjump outâ€ at you? Is there a lot of debt? Any expenses seem odd?
Are there any other issues out there that didnâ€t quite fit in Parts IIâ€“V? Discuss them here.
Part VII. StrategiesBased on all the issues that you identified in Parts IIâ€“VI, what do you recommend that the firm do now? Be specific as possible. General strategies like â€œsell more productsâ€ are a gimme and add little to your analysis. You have to think deep here. How can the firm use its strengths to take advantage of external issues? How might the firm have to defend itself against threats? How can the firm shore up weaknesses? Again, think of yourself as someone hired to help this firm. What do you tell them and why? What are the risks and short/long term implications of what you suggest? (Please note that this should be your longest section.)
I will be attaching a copy of the Jaguar Case study to read and write this report on. Also, I will be attaching a copy of a SAMPLE Case Study so you can see the format to use and how to write. This is not the normal case study, the professor wants our personal opinions. Don’t be scared to write with, “I think that, or I believe.”
below is a sample case study paper, of what should be done and the second doc is the case study
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