1. Dividing a market into distinct groups of buyers who have
distinct needs, characteristics, or behavior and who might require
separate products or marketing programs: (Points : 1)
Differentiation
Positioning
Market
segmentation
SWOT
2. Firms that help a company to promote, sell, and distribute
its goods to final buyers; they include resellers, physical
distribution firms, and marketing service agencies: (Points : 1)
Suppliers.
Marketing
intermediaries.
Customers.
Competitors.
3. The systematic design, collection, analysis, and reporting
of data relevant to a specific marketing situation facing an
organization: (Points : 1)
Marketing
research.
Exploratory
research.
Descriptive
research.
Causal
research.
4. Business demand that ultimately comes from the demand for
consumer goods: (Points : 1)
Derived demand
Consumer market
Business buyer
behavior
Business buying
process
5. Dividing a market into nations, states, and regions:
(Points : 1)
Demographic
segmentation
Geographic
segmentation
Psychographic
segmentation
Behavioral
segmentation
6. Dividing a market into groups based on variables such as
age, gender, family size, family life cycle, income, occupation,
education, religion, race, generation, and nationality: (Points :
1)
Demographic
segmentation
Geographic
segmentation
Psychographic
segmentation
Behavioral
segmentation
7. Physicians Sales and Service (PSS) is a large US
commercial organization in the business of meeting the needs of
doctors' offices and small clinics while maximizing profits for
itself and its shareholders. Primary products resold by PSS include
a broad range of equipment and supplies common to the office/clinic
environment. PSS boasts physical branches and outside salespeople
throughout the country serving clinicians in both rural and urban
environments. The organization's domestic success relies heavily
upon the close personal relationship developed and maintained
between the PSS salesperson and his/her clients. Recently, PSS has
leveraged its reputation and begun to serve the needs of overseas
doctors and clinics through its e-commerce (e-business)
Website.
A product bought by individuals and organizations for further
processing or for use in conducting a business such as those sold
by PSS: (Points : 1)
Consumer product
Consumer service
Industrial product
Social
marketing
8. Physicians Sales and Service (PSS) is a large US
commercial organization in the business of meeting the needs of
doctors' offices and small clinics while maximizing profits for
itself and its shareholders. Primary products resold by PSS include
a broad range of equipment and supplies common to the office/clinic
environment. PSS boasts physical branches and outside salespeople
throughout the country serving clinicians in both rural and urban
environments. The organization's domestic success relies heavily
upon the close personal relationship developed and maintained
between the PSS salesperson and his/her clients. Recently, PSS has
leveraged its reputation and begun to serve the needs of overseas
doctors and clinics through its e-commerce (e-business)
Website.
PSS is primarily involved in the marketing function known as:
(Points : 1)
Retailing
Wholesaling
Manufacturing
Distributing
9. Physicians Sales and Service (PSS) is a large US
commercial organization in the business of meeting the needs of
doctors' offices and small clinics while maximizing profits for
itself and its shareholders. Primary products resold by PSS include
a broad range of equipment and supplies common to the office/clinic
environment. PSS boasts physical branches and outside salespeople
throughout the country serving clinicians in both rural and urban
environments. The organization's domestic success relies heavily
upon the close personal relationship developed and maintained
between the PSS salesperson and his/her clients. Recently, PSS has
leveraged its reputation and begun to serve the needs of overseas
doctors and clinics through its e-commerce (e-business)
Website.
Although it is beginning to reap the rewards of its new
e-commerce initiative, PSS owes the bulk of its revenues, profits,
and shareholder dividends to this promotional tool of: (Points : 1)
Advertising
Sales promotion
Public relations
Personal
selling
10. Physicians Sales and Service (PSS) is a large US
commercial organization in the business of meeting the needs of
doctors' offices and small clinics while maximizing profits for
itself and its shareholders. Primary products resold by PSS include
a broad range of equipment and supplies common to the office/clinic
environment. PSS boasts physical branches and outside salespeople
throughout the country serving clinicians in both rural and urban
environments. The organization's domestic success relies heavily
upon the close personal relationship developed and maintained
between the PSS salesperson and his/her clients. Recently, PSS has
leveraged its reputation and begun to serve the needs of overseas
doctors and clinics through its e-commerce (e-business)
Website.
Direct connections with carefully targeted individual consumers,
specifically overseas customers of PSS, to both obtain an immediate
response and cultivate lasting customer relationships: (Points : 1)
Advertising
Direct marketing
Public relations
Personal
selling
11. The step in the selling process in which the salesperson
asks the customer for the order: (Points : 1)
Handling
objections
Closing
Approach
Presentation
12. Infectious Websites, e-mail messages, or other marketing
events such that customers/viewers want to pass news of them along
to friends: (Points : 1)
Web communities
Spam
Integrated direct
marketing
Viral
marketing
13. The break-even point is the quantity of production where:
(Points : 1)
The sum of costs
remain the same irrespective of quantity
The sum of
changing expenses are closely related to output
Total cost is
divided by the related quantity
Marginal cost
equals marginal revenue
14. A common way in which the Federal Government of the
United States buys goods: (Points : 1)
Competitive bids
Government
Services Administration (GSA) contracts
The Federal
Register
Both a and b
15. This is an example of an open-ended market research
question: (Points : 1)
"Is that purchase
important to you?"
"Why is that
purchase important to you?"
"Are you having
any purchase problems today?"
"Is your current
vendor/supplier satisfactory?"
16. Despite being similar service establishments, McDonalds,
Wendy's, and Burger King all prepare and deliver their hamburgers
differently. This concept falls mostly under the marketing mix
variable of: (Points : 1)
Pricing
People
Processes
Physical
evidence
17. The commercial passenger jet took off with only half the
seats filled resulting in an operating loss. The characteristic of
service most in play here is: (Points : 1)
Intangibility
Inseparability
Variability
Perishability
18. Wholesalers routinely: (Points : 1)
Accumulate
Bulk-break
Transport
All the above
19. Contests, sweepstakes, and coupons are all forms of:
(Points : 1)
Sales promotion
Public Relations
Direct marketing
Advertising
20. Differentiating a product by creating points of
difference is primarily about: (Points : 1)
Branding
Segmenting
Promoting
Integrated
marketing communications
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.
