  Term Paper (Feasibility Study for a Foreign Market
Entry), .... (Individual: Foreign Market Entry Strategy) You will prepare a report, including recommendations, for an
actual company's overall entry strategy into a foreign market. Your
strategy should include attention to the social, political,
cultural, and economic environment of the country you propose
entering, the entry and organizational strategies the company
should advance, including potential alliances with local firms, and
a discussion of the ethical, negotiation, leadership, and
management challenges associated with your recommendation. This
analysis should integrate the readings and cases for the course in
the context of the actions of a specific firm. Â This
analysis will be approximately 10-15 double-spaced pages (with
complete references, APA FORMAT).
Step one:Â State the study objectives Discuss who you are in terms of your company, where you are
located, how many employees you have etc. This is to give
you some authenticity. You can make up all the info or base
it on a small existing company. What is your product(s)
and/or service(s)? Step two:Â Select a host country to expand your business - why did you
select this country? Discuss the business environment in the following
contexts: Political & Economic including trade agreements Legal & ethical ......Learning Outcome 1 Social & cultural  ....Learning Outcome 2 For your analysis, you are required to use any two of the
following cultural dimensions (Chapters 4-5): Hofstede (include home and host country's comparison
charts) Globe Trompenaar Demographic environment of this country. Use established facts and figures.Â
Step three: Based on the above analysis and your research,
explore: .... Learning Outcome 3 Major opportunities for doing business in the host country (e.g.
population base, economy, need for the product/service) Major challenges (e.g. competition, infrastructure, government
policies, culture, legal environment)
Step four ..... Learning Outcome 3 Select, describe and justify your entry strategy (Chapter
9). You need to select one and it must be in compliance with
local host country laws and culture.Â
Step five:Â Your final decision - to go ahead; decide against it; or to
postpone entering the market. Discuss 3-4 critical success factors that will contribute to
positive outcome of the project
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This question was answered on: Sep 05, 2019
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