Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed.
The New Product Development Process
In preparation for a presentation to the CEO of the
organization next week on a product development strategy, prepare
the following paper:
Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.
Checklist:
Describe your new product. You have many choices. It could be a
classically innovative product, new-category entry, an addition to
the product line or line extension. It could even include more
minor product changes like product improvements, repositioning, or
cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching
requires that objectives be set, the strategy be developed, and
that the implementation be planned and executed. Implementation is
often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at
least three supporting references. You should include at least one
illustration which can be included in the body of your paper or
appendix.
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