read the word ducument that I provide on additional materials.
this paper depends on the survey result which you will find
on additional materials as an excel file.
Write about:
1) The mission statement of the
client. Simply Money’s mission (Simply Money is a trusted partner
helping to protect your money and make it grow.” Trust, protect,
grow are all words that resonate from our research.)– focus on how
can young people trust them because most people based on our survey
have not ever heard about them try to suggest a new mission without
saying it. In my paper, I am targeting younger people and female
instead of older =>Average age of client: 53.75 –
targeting 47 year old guy (49 M is peak earnings, 39 F is peak
earnings)
2) An outline of the Marketing
Goals –
3) Identification of Strategic
and Sustainable Competitive Advantages –
please use RELIABLE sources.
p(5)
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