read the word ducument that I provide on additional materials.
this paper depends on the survey result which you will find on additional materials as an excel file.
1) The mission statement of the client. Simply Money’s mission (Simply Money is a trusted partner helping to protect your money and make it grow.” Trust, protect, grow are all words that resonate from our research.)– focus on how can young people trust them because most people based on our survey have not ever heard about them try to suggest a new mission without saying it. In my paper, I am targeting younger people and female instead of older =>Average age of client: 53.75 – targeting 47 year old guy (49 M is peak earnings, 39 F is peak earnings)
2) An outline of the Marketing
3) Identification of Strategic and Sustainable Competitive Advantages –
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