Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

This is an assignment that focuses on the development of a marketing report for senior learning. The paper also contains guidelines on writing the paper.

The development of a marketing report for senior learning

Place yourself in the role of a senior member of staff of an information agency (e.g. library, archive, museum, etc.) or an information service (real or imaginary).
Your manager knows virtually nothing about marketing, and has told you that he or she wants to learn about marketing in the form of a report from you as to how appropriate it would be for your organisation to undertake marketing, and how to get started.
You will present a report outlining:
Firstly, what marketing is and what its importance and value for an information organisation are;
Secondly, how marketing can be applied to information organisations;
Also, how to study the market and marketing environment;
Fourthly, how to develop a service marketing strategy;
Lastly, how your organisation should begin to get involved in marketing using social media.

Present your findings in the form of a report to the director of that information agency or information service.
Use a theoretical basis for your discussion and reference your sources within the report.


This assessment task will assess the following learning outcome/s:
·         be able to explain the role and value of marketing in the provision of information resources and services.
be able to discuss contemporary issues such as the environment, social media and other technologies and how they may affect marketing in order to formulate a service strategy

back to top
This assignment requires you to understand report writing style and requirements. An important aspect of report writing is to convince the person or committee, the hypothetical audience for your writing, to persuade by your argument and to adopt your recommendations. An and a set of clear and actionable recommendations are essential in all reports; this report is no exception. You will need to bear this in mind when completing this assignment, as presentation is part of the assessment.

"Get 15%discount on your first 3 orderswith us"
Use the following coupon

testimonials icon
Examine the main reasons why people are attracted to urban areas in the developing world, and select the key issues that make this rural to urba...
testimonials icon
375 Description...
testimonials icon
Running Head: TIME CAPSULE1Time capsuleStudents NameInstitutional Affiliation2TIME CAPSULETime CapsuleIntroductionThe 1960s was a very exciting year....
testimonials icon
Communism was an economic-political philosophy founded by Karl Marx and Friedrich Engels in the second half of the 19th century. Mar...
testimonials icon
For the following bond,Par value: $1,000Coupon rate: 8% paid annuallyTime to maturity: 3 yearsInterest rate: 3&...
testimonials icon
FIND A SOLUTION  AT  All A+ Essays (...
testimonials icon
Screening for a substance abuse disorderClick on the link below to view the case scenario for this Assignment. Whi...
testimonials icon
 As a leader, it is expected for you to be able to identify with the workers within the organization. This process can take place during basic obs...
testimonials icon
I want you to write one reflection page about this video https://www.youtube.com/watch?v=P74oHhU5MDk...
testimonials icon
High employee turnover rates can be detrimental to a company's bottom line as well as a symptom of managerial problems. The key to effective ma...
testimonials icon
Course titleStudent nameInstitution affiliation2Operations managementOrganizations and companies all over the world strive to have desired results in...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price