This is an assignment that focuses on the development of a marketing report for senior learning. The paper also contains guidelines on writing the paper.
The development of a marketing report for senior learning
TASK
Place yourself in the role of a senior member of staff of an
information agency (e.g. library, archive, museum, etc.) or an
information service (real or imaginary).
Your manager knows virtually nothing about marketing, and has
told you that he or she wants to learn about marketing in the form
of a report from you as to how appropriate it would be for your
organisation to undertake marketing, and how to get started.
You will present a report outlining:
Firstly, what marketing is and what its importance and value
for an information organisation are;
Secondly, how marketing can be applied to information
organisations;
Also, how to study the market and marketing environment;
Fourthly, how to develop a service marketing strategy;
Lastly, how your organisation should begin to get involved in
marketing using social media.
Present your findings in the form of a report to the director of
that information agency or information service.
Use a theoretical basis for your discussion and reference
your sources within the report.
RATIONALE
This assessment task will assess the following learning
outcome/s:
· be able to
explain the role and value of marketing in the provision of
information resources and services.
be able to discuss contemporary issues such as the
environment, social media and other technologies and how they may
affect marketing in order to formulate a service strategy
PRESENTATION
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This assignment requires you to understand report writing
style and requirements. An important aspect of report writing is to
convince the person or committee, the hypothetical audience for
your writing, to persuade by your argument and to adopt your
recommendations. An and a set of clear and actionable
recommendations are essential in all reports; this report is no
exception. You will need to bear this in mind when completing this
assignment, as presentation is part of the assessment.
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