Click here to watch the ZipCar video (link opens in a new
window)
Answer the following questions in your initial post:
What is the basic customer need provided by the Zipcar service?
What is the key situation faced by Zipcar service?
List Zipcar service’s main strength (consumer view)
List Zipcar service’s main weakness (consumer view)
Name Zipcar service’s main opportunity
What is Zipcar’s main threat
State Zipcar’s main marketing objective (must synch with # 2,
above)
Describe the key target market for Zipcar service
Make one value creation recommendation
Make one value delivery recommendation
*NOTE: I NEED SIMPLE ANSWER LIKE THE PDF THAT I UPLOUD PLEASE, I DONT WANT LONG ANSWERS
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