In the role of a marketing consultant produce a marketing research report for the East Midlands Trains
Marketing Ethics
Read these instructions carefully before starting on the
exam!
Date: March 16, 2012, Time: 13.00-16.00
Place: oP 3
Grades
This exam consists of 30 points. A minimum of 50% is needed for
a passing grade. There are
8 questions in this exam, please make sure you have all
questions.
Aids
Paper glossaries (foreign language – English – foreign language)
are allowed. No phrase
books or comprehensive dictionaries are allowed. No other
aids are allowed (no translation
devices, no calculators or electronic devices of any
kind).
Instructions
Write in the space provided below each question. Do not turn in
extra pages or write on the
blank pages, they will not be read. Write using normal size
handwriting. Unreadable
handwriting will be graded accordingly. Your answers to the
questions should be clear and
concise and when the course literature is referred to in the
questions it is: Murphy, P. E.,
Laczniak, G. R., Bowie, N. E., & Klein, T. A.
(2004/2005). Ethical marketing. Upper Saddle
River, N.J.: Pearson Prentice Hall.
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