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Running head: INTERNATIONAL MARKETSInternational MarketsStudents NameInstitutionDate1INTERNATIONAL MARKETS2International MarketsIntroductionMarketing refers to the activities that a company undertakes to promote its services orproducts to potential clients. Therefore, marketing is a step that is taken by companies ofdifferent sizes to ensure continuous production. However, the size of a company dictates theirfirst area of operation as well as the number of customers that they can serve at any moment(Gillespie, 2015). Small-sized companies tend to operate domestically within a particular regionwhile large companies will try to expand their services to the international markets.Reasons for International Market ExpansionProfit Maximization. The main reason for a company to expand its market base is toincrease the revenue. By accessing the global markets, there is the growth of the customer base,which is interested in the new products (Gillespie, 2015). Furthermore, the new clients add to theexisting revenue that a company had been previously gaining. This may not be the case with thedomestic market where there might be limited customers with irregular purchasing patterns aswell as high competition.Saturation of Domestic Markets. If a country produces similar goods, the markets willeventually become saturated. Therefore, there will be few buyers, which might slow theproduction process. Besides, there will be high competition as well as the client ...


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