Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Write a 10 page essay on Marketing communication plan of MyBody.

Download file to see previous pages…

……..13 Bibliography ……………………………………………………………………15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future. Summary of Strategy and Aims of My Body We would like to create a strong market presence that will include our retail outlets and a stronger marketing presence on the Internet. We currently have 10% of our market and we would like to increase it to 20% which we believe can be done if we add the ability for people to order online. We believe that we can do this within the next 18 months if we add services to our website and if we increase our marketing efforts. MyBody Competitive and Brand Positioning Our biggest competitors are Penhaligens, PureBody and Boots. MyBody would be somewhere in the middle of these products because our Unique Selling Proposition would be that we are exclusively selling products for the body to make the skin healthier and the body more supple. We would expect that people who were concerned about their bodies would make a special effort to go to an expert in this field. We would be an expert because we offer these products exclusively and we do not offer other types of products like cosmetics, fragrances, or candles. Marketing and Strategic Objectives for 2011 The following marketing and strategic objectives are recommendations for 2011: 1. Create a stronger online presence using social networking to help existing and future customers know about our products. 2. To educate customers about the products they use and their affects on the body. 3. To promote the website online and in the local stores and encourage customers to order online. 4. To promote MyBody using FaceBook, Twitter and LinkedIN as sources for social networking support. 5. To create a series of articles about skincare for various trade magazines online and offline. Target Markets and Characteristics Our target markets are women who are baby boomers and who use the Internet and Generation Xers. Both of these have different characteristics that we must be aware of as we are marketing. As an example, Boomers are more interested in staying young and beautiful. Gen Xers want to feel that they are in control. Marketing Communication Plan for My Body Introduction MyBody is a growing force in high street premium beauty retail.

testimonials icon
When it comes to personality disorders some have certain causes to get them; or you are born with...
testimonials icon
Your company represents Sony. Sony is interested in acquiring a theme park chain in the United States so...
testimonials icon
Using the material on performance management and appraisals provided in this week’s lesson and the case, in a short paper you should:...
testimonials icon
math questions on mymathlab and quiz on blacboard...
testimonials icon
PAST DUE, REPOST, NEED IMMEDIATLY PLEASE !!! ASSIGNMENT DETAILS: OV SCORE TURN IT IN LESS THAN 15&...
testimonials icon
Organizational Theory and Structure in ActionIn an environment of rapid change, it is important that health care administrators are prepared to pla...
testimonials icon
Running head: COMMUNICATIONS1CommunicationsNameInstitutionCOMMUNICATIONS2CommunicationsQuestion 1My MBTI (Jungian) personality type is ISTJ. The pers...
testimonials icon
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder....
testimonials icon
 Anyone know this? CSU Computer essentials class unit VI assignment 1 Unit VIAssignment 1Complete the Pro...
testimonials icon
Number of Pages 6 Summary of th...
testimonials icon
Unthinking The imagination inside the mind finds its way outside. With nothing but a pen and paper in hand, many people have brou...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65